Cracker Barrel CEO Julie Masino opened the company's fourth-quarter earnings call with a lengthy apology about the logo ...

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 ...

Cracker Barrel Old Country Store expects customer visits to drop 4 to 7 percent this year, after backlash over a failed logo ...

The chain saw 5.4% same-store sales growth in the quarter, but its recent logo controversy derailed ongoing performance ...

EUGENE, Or. -- Inside the Marcus Mariota Performance Center, history dangles from wire hangers.

Cracker Barrel announced that it is returning to its old logo following public backlash over the company's rebrand. LiveNOW ...

Chain restaurants often switch things up. Whether it's a menu change or a redesign, customers can get whiplash with how ...

Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting "Fire the CEO" billboard campaign.

Cracker Barrel reported a significant drop in customer traffic and share value following a controversial logo redesign ...

Cracker Barrel’s new logo and visual identity was supposed to signal modernization, but instead, the world saw a brand that ...

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Cracker Barrel’s logo redesign lasted just eight days before the company pulled the plug and brought back its “Old Timer.” In branding years, that’s about as fast as a fire drill. The about-face ...