Standing out on LinkedIn can feel daunting, but even before the emergence of generative AI, I noticed most content on LinkedIn barely merited a second glance—predictable after the first ten words.

LinkedIn says it also saw a steady increase in the rate of users adding connections last year compared to the year prior, a sign that users were more active on the platform.

As the new year gets underway, some Americans may be on the hunt for new jobs. The 2025 edition of LinkedIn’s "Jobs on the Rise" report identified positions that have seen major growth.

Make your success inevitable by copying their strategies. LinkedIn keeps growing, with 171.9 million new users expected by 2028. Content creation shot up 60% in 2020, a trend that hasn't slowed.

In 2020, according to data in your story, LinkedIn’s fiscal year revenue was $8.1 billion. By fiscal year 2023, it had jumped to $15.1 billion.

In March 2024, LinkedIn noted that Premium subscriptions revenue was at $1.7 billion for 12 months. It’s estimated that in 2024, LinkedIn had revenue of about $16.2 billion.

The big change that LinkedIn does not want to miss is the one that has swept the rest of the tech world: The wave of AI-powered tools aimed at helping ordinary people do human-centric tasks.

LinkedIn released its list of great companies in the US for career growth, and Amazon took the top spot. A few banking and tech companies, such as Citi and Verizon, also ranked high on the list.

Image: Steven Zimmerman/Creative Commons Alphabet, Google’s parent company, has claimed the top spot on LinkedIn’s 2025 list of the 50 best large US employers for career growth.

I grew to about 30,000 followers in six months, which inspired me to start posting LinkedIn growth tips and launch my agency, where I help clients scale personal brands on LinkedIn.