But this isn’t the candy world of the '90s anymore. And when legacy brands like Starburst start to innovate, you better believe we’re paying attention.

Originally launched as Opal Fruits in Britain in 1960, the candy made its way to U.S. shores with the Starburst name in 1967; the U.K. eventually adopted the name to match in 1998.

Halloween candy is offered for sale at a Walgreens store on September 19, 2013, in Wheeling, Illinois. Scott Olson/Getty Images The research found Starburst was the fan favorite for people living ...

Candy Store then used a point system where a candy voted No. 1 received 10 points, voted No. 2 received nine points and so on. Collectively, the best candy is also the most popular – Reese's ...

Talk about counting calories. An Illinois man is suing Wm. Wrigley Jr. Co. over a $2.49 bag of Starburst candy, claiming buyer’s remorse because the fruity chews allegedly were labeled on the… ...