But this isn’t the candy world of the '90s anymore. And when legacy brands like Starburst start to innovate, you better believe we’re paying attention.

Pink Starburst Jello gives these shots their signature candy flavor, while Cool Whip adds the delicious creamy texture and vodka provides the fun boozy kick.

Starburst Items range from $20 to $650 (for the neon sign) and are available exclusively through the brand’s website, along with the all-pink packs of actual Starburst candy.

Talk about counting calories. An Illinois man is suing Wm. Wrigley Jr. Co. over a $2.49 bag of Starburst candy, claiming buyer’s remorse because the fruity chews allegedly were labeled on the… ...

Halloween candy is offered for sale at a Walgreens store on September 19, 2013, in Wheeling, Illinois. Scott Olson/Getty Images The research found Starburst was the fan favorite for people living ...