All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Changes arrive at Starbucks US. cafés on Monday, including a new code of conduct, free refills and the return of condiment ...

Jan. 27, Starbucks will begin serving drinks in ceramic mugs and glassware for customers who buy their drink “for here.” ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...