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Starbucks' CEO looks to snap sales slump with prices and protein The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

News Starbucks announces major change to rewards program making it harder to earn perks Published: May. 30, 2025, 11:22 a.m.

Some customers trying to game the rewards program might be unhappy with this move.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...

Starbucks announced a major change to its reward system. The coffee giant is making it a little harder to rack up Stars this summer, meaning it may take longer for rewards members to gain enough ...