We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Dutch Bros beats Q4 estimates, sees double-digit growth, and reaches 1,000 locations. Read here to know why we rate BROS ...

CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...

And even as Starbucks SBUX rolled back discounts, more customers who aren’t in the rewards program began to drop by, helped by a new marketing campaign focused on coffee craftsmanship. Business ...

Does something need to give? In a note that accompanies the charts below, Deutsche Bank strategist Jim Reid notes that U.S. corporate profits and asset prices are near all-time highs, while the ...

The company also tweaked its name to “Starbucks Coffee Company” to reinforce its coffee roots. In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings ...

The coffee chain announced Wednesday it is offering Starbucks Rewards members free coffee on Monday, Feb. 10, in a promotion the company is calling "Starbucks Monday." If you are a member of the ...

As recently as last week, Starbucks exchanged the eyebrow header on its corporate culture webpage from “diversity, equity and inclusion” to “belonging.” It’s not something the day-to-day ...

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back ...

Made with Starbucks Cold Brew, sweetened with vanilla syrup and topped with chocolatey hazelnut flavored cream cold foam and chocolate cookie crumbles. Additionally, the company's line of ...

the company is planning to expand their coffee portfolio in India to target different coffee consumption moments. Nestle and Starbucks had signed a global deal in 2018 that gave Nestle rights to ...