Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a little different next season. On Friday, the Blues dropped a compelling ...

As the division rivals clash on the ice, an unexpected off-ice connection has come to light: One that suggests that the Winnipeg Jets' current logo may owe its existence to St. Louis.