Dilena said focus group feedback around the new logo was clear that retaining the crest — a feature of St Kilda’s guernsey since 1933 — “was a non-negotiable” for the Saints.

St Kilda have released their first new club logo in nearly 30 years, joining two other AFL clubs in a recent rebrand. The Saints previous club crest was set in 2005 and has been updated, as ...

ST KILDA has unveiled a new crest for the first time in almost 30 years, becoming the third club in the past fortnight to complete a rebranding after Gold Coast and Adelaide. The crest has featured on ...

Don't miss out on the headlines from AFL. Followed categories will be added to My News. In a speech to fans, players and staff as St Kilda launched a new club crest, head coach Lyon said his club ...