Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Last month, 18-year-old Hughie Vaughan launched into the mainstream-verse for his one-handed backflip during the Swatch Nines Surf event in Waco. The algorithm soaked up the footage like water on a ...

After 50 years designing sports performance eyewear for athletes on Earth, Oakley has made its first steps into optical ...

Meta may not have officially announced its investment in the eyewear group just yet, but the idea sends a clear signal that ...

As advancements like contact lenses and optical surgeries continue to emerge, some individuals explore new developments from ...

Wiley X, a maker of protective eyewear for outdoor, tactical, and shooting sports, has expanded its national sales ...

Bueckers is a massive favorite in the betting markets to win rookie of the year, but hitting fashion buckets is not new ...

Meta Platforms (META) has acquired a small non-controlling stake in eyewear holding company EssilorLuxottica (ESLOF) (ESLOY), according to a Bloomberg report on Tuesday citing sources.

Prescription sunglasses shield your eyes from these risks by integrating UV-blocking filters directly into the lens material.

From collaborating on smart glasses to fixing its sights on space, Amato says 2025 is Oakley’s “most innovative year ever” ...

The lunar environment poses unique visual hazards. Astronauts face intense ultraviolet radiation, sharp temperature swings, and abrasive lunar dust – all while needing to maintain clear ...