Additionally, Southwest's introduction of basic economy and extra legroom seats is expected to boost revenue even further. Per Wadewitz, converting 33% of LUV's seats to extra legroom with a $40 ...

3. Increased focus on revenue management and pricing strategies to offset rising costs. 4. Ongoing supply chain issues affecting aircraft deliveries and maintenance schedules. Southwest faces ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest Airlines (NYSE:LUV) is exploring a trans-Pacific partnership with China Airlines Group, marking a pioneering move ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

DALLAS, March 11, 2025 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is evolving rapidly, implementing new initiatives that support business objectives and create choice for current and ...

The strategic shift suggests Southwest is working to increase enrollment in its Rapid Rewards program while creating additional revenue streams. This approach mirrors strategies used by other ...

Southwest didn't plan it this way, but the introduction of a huge revenue stream -- money collected from checked bags-- will happen during a time when revenue from base flying has taken a hit.

UBS upgraded Southwest Airlines Co. (NYSE:LUV) from a Sell rating to a Neutral rating after weighing the airline company's aggressive financial improvement strategies, which included charging for ...