Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...

The carrier operates more than 800 Boeing 737 family aircraft, making it the largest global operator of the model and the fourth-largest commercial airline globally by fleet size.

business | Airlines Southwest Airlines is getting rid of open seating model, launches red-eye flights The Dallas-based airline has let passengers pick their seats upon boarding for over 50 years.

“By moving to an assigned seating model, Southwest expects to broaden its appeal and attract more flying from its current and future Customers.” A Southwest plane. Kevin Carter/Getty ...

Southwest Airlines announced a radical shake-up of its decades-old business model on Thursday. The low-cost carrier is transforming its boarding policy and adding premium seating in an effort to ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest’s research found 80% of its customers and 86% of potential customers prefer an assigned seat. When customers choose a different airline, the open seating policy is the No. 1 reason ...

Southwest ordered 108 more 737 MAX 7s, the smallest model in Boeing's MAX family. The plane is still not certified by the FAA.