Marketers need to understand that sonic branding can help cut through the clutter, add value, and build more meaningful customer relationships. This is true across the world. There are sonic branding ...

Mario Kart World is courting controversy with a new update that makes it even harder to play traditional three-lap races, but Sonic Racing: CrossWorlds has been planning to make a very similar ...

As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’.

Sonic Ranch in Tornillo offers artists a peaceful, nature-filled retreat to create music that resonates worldwide.

Mario Kart World is already seeing a lot of success, which begs the question whether Sonic Racing: CrossWorlds can find an audience.

Gaming Sega gets the last laugh as Sonic Racing: Crossworlds has potential to beat Mario Kart World to be Nintendo Switch 2's best racer ...

Sonic Racing: CrossWorlds' Deep Kart Customization The biggest difference between Sonic Racing: CrossWorlds and Mario Kart World is that Sega's title focuses on kart customization. I'm not just ...

I'd hate to be the guy who releases a kart racing game months after Mario Kart World, but Sonic the Hedgehog's dad Takashi Iizuka isn't phased, and says Mario's newest game is a different beast ...

Sonic Racing: CrossWorlds feels different enough to stand out from Mario Kart World The latest in the Sonic Racing series carves its own path and is doing so in such a way that it could be beyond ...

We played more Sonic Racing: Crossworlds at Summer Game Fest and walked away wishing Mario Kart World had some of its best features.

Sonic and Mario will face off once again as the Switch 2 (and Mario Kart World) launch hype will likely persist for several months and trail into Sonic Racing: CrossWorlds' release.