Why is sonic branding important? The visual elements of branding have been present since the explosion of televisions in the 1950’s. Before TV, radio was the primary medium for advertising.

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

To succeed, sonic branding in retail must be cohesively integrated with the overall brand experience – visually and contextually – to guide the shopper naturally toward action,” Holledge says. Brands ...

Sonic branding is no longer an optional add-on–it is a core branding element that shapes consumer perception and engagement. While it comes with unique challenges–emotional complexity, cross-platform ...

As part of its evolving marketing strategy in Africa, Mastercard has launched an Afrobeat Sonic Anthem to deepen its brand ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...