For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...
The new sonic branding is part of the group's World Nutella Day celebrations. Celebrated every 5th of February, World Nutella Day aims to bring together people in their love for the spread since ...
To celebrate three decades in business, Reelworld has updated its company branding, including a new sonic identity.
Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very ...
From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text ...
Sonic branding is the first guest experience touchpoint to be revealed ahead of Riyadh Air’s first flight in 2025. The sound of Riyadh Air, titled ‘Sound of a New Era’, was composed and orchestrated ...
Riyadh Air has released its captivating new sonic brand, “Sound of a New Era,” revealing one of the first key guest ...
Riyadh Air has released its captivating new sonic brand,“Sound of a New Era,” revealing one of the first key guest experience touchpo ...