WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

Multi-award-winning sonic branding and original music agency WithFeeling shares insights into its sonic branding for Your Bazaar.

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

Sonic Branding: The Key To Customer Loyalty In A Visual-Heavy World In a world overwhelmed by visuals, sonic branding cuts through the noise to build emotional connections and lasting loyalty.

While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic identity puts a refreshing spin on the trend. With playfulness at it's core, 7UP's ...

As part of its evolving marketing strategy in Africa, Mastercard has launched an Afrobeat Sonic Anthem to deepen its brand ...

PepsiCo's 7UP unveils an AI-powered musical logo designed to enhance emotional connection and brand recall across its ...

PepsiCo’s 7UP unveils its first sonic logo with debut in India The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour ...

As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’ ...

Sting’s latest campaign uses the sound of an F1 engine as a brand cue, placing it across reels, ads, and influencer content.