Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

The only kind of music Ricky Kej composes, he says, is an extension of himself. It is always rooted in something he feels personally connected to. The three-time Grammy Award winner and Padma Shri ...

In a move that blends nostalgia with digital relevance, Zydus Wellness has reintroduced the iconic Complan jingle, ‘I am a Complan Boy / Complan Girl’, as part of a sonic branding experience on Zepto, ...

After decades of polarizing experiments, Sega's Sonic series is finally finding stable ground in its latest games. 2025 is ...

Complan’s classic jingle is integrated into Zepto’s checkout, allowing buyers to hear the tune at the moment of purchase, ...

PRESS RELEASE Wolters Kluwer unveils People of Progress: pushing boundaries in B2B brandingInnovative platform leverages AI and cutting-edge technology to position Wolters Kluwer as the go-to partner ...

The fifth edition of Mangaluru Technovanza, a flagship initiative of the Government of Karnataka’s Beyond Bengaluru Mission, ...

This behind-the-scenes video explores the making of a parkour sequence for Sonic 3, blending live action stunts with the energy of the iconic video game. From choreography and costume adjustments to ...

The Australian sound production industry has entered a pivotal moment in 2025. The sector has undergone rapid transformation ...

As a juror in the Design category at The Drum Awards Festival, Hiten Bhatt shares why AI is an ally, why rigidity in branding ...

The Oklahoman's Steve Lackmeyer answers your OKC questions from what's going on in Midtown to which name might be chosen for ...