When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Robert Recker via Getty Images Sonic branding is bollocks. For years it’s been peddled by ...

Sonic logos are becoming an increasingly important aspect of overall brand identity, and from the likes of the Netflix 'ta-dum' to the McDonald's whistle (you know the one), plenty of aural logos are ...

'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial ...

A recent study by sonic branding agency Amp has shed light on Gen Z’s ability to recognize brands through specific sounds. The research evaluated sonic branding from 72 firms to assess the auditory ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Good branding is all about memory. The branding elements we use as building blocks: name, logo, tagline, and visual identity, are all designed to be remembered and tied distinctly to the specifics of ...

Sight is a powerful sense, but sound can be even more powerful. And in marketing, sound is being used more and more in branding campaigns as a way to reach consumers through their computers, MP3 ...

These commercials typically feature people with big smiles, usually exercising, dancing or engaged in some form of physical activity as a voiceover provides information about the common side effects ...

LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the acquisition of amp, one of the world’s leading sonic branding companies. amp’s expertise will strengthen WPP’s offer in experiential ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

After decades of polarizing experiments, Sega's Sonic series is finally finding stable ground in its latest games. 2025 is ...

(By Mike McVay) It’s always interesting to me how the use of audio signatures, sonic, branding, logos, mnemonic sounds, and jingles go through cycles of use on the radio. We use jingles. We don’t use ...