The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy ... and communicate on LinkedIn is very different ...

"The goal? Communicate your offer." Add a clear call to action statement in your banner. With LinkedIn's new slideable banners, you can create a mini-presentation of your offer. Try five slides ...

Now they're fighting back on LinkedIn. At this point, it's become so common it's a social media cliché ... That encouraged people to use the #opentowork banner to announce that they'd been ...