Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

The traditionally staid and formal official White House social media accounts have under the second Trump administration become a fertile ground for memes, images generated by artificial ...

Heineken is pushing consumers to unplug from social media with a new global campaign, “Social off Socials,” per details shared with Marketing Dive. The campaign includes partnerships with musician Joe ...

Social media has evolved into a real-time engagement and listening engine, and you can further enhance it by integrating chatbots and AI-powered tools to create a real personality for your brand.