A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

The truth is that in this modern day of digital business, the question of whether or not social media followers are ...

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

A new study by marketing researchers at the University of Nevada, Reno analyzed over 70,000 Instagram posts from major brands ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, and post on social media--only to see little or no return. The problem isn't ...

Global health club chain Virgin Active has appointed Omnicom Media Group’s PHD as its media agency for Singapore and Thailand ...