From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

Aligning with core values, leveraging technology and prioritizing the fan experience can create a lasting impact and drive ...

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted ...

Netpulse AG's move to launch these AI upgrades will be crucial for businesses aiming to improve their online marketing strategies. By offering a full suite of AI-driven services, the company helps its ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

The scam was allegedly run by AVS Holidays, a company based in Kirti Nagar, Delhi, under the guise of a legitimate travel ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Bank Alfalah, one of Pakistan's leading commercial banks of Pakistan,  partnered with the Center for Excellence in Journalism ...

Delhi Police's IFSO busted a cyber fraud racket led by Akshay Sharma, exploiting airline refund systems with fake documents, ...

The Most Influential CMOs, copyrighted material can be used to train AI, Fox News keeps winning ratings, Meta brings ads to ...