Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writesIn an increasingly crowded marketplace, brands ...

Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Scammers are impersonating big names, such as Amazon and Target, as they promise too-good-to-be-true job opportunities.

The creator-led studio has hired Fremantle and MrBeast veteran Toni Gray and a flurry of other executives. The creator-led ...

The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose ...

14. Positive, ethical content does well. Doing good happens to be a good social media strategy. Today’s social media users, especially Gen Z, want to support brands that have strong ethics. This can ...

Understanding the Importance of Dynamic Repricing on Amazon Dynamic repricing has become a vital strategy for Amazon sellers. The marketplace is competitive, and the difference between a successful ...

Lukas I. Alpert writes about the media and entertainment industries for MarketWatch. He previously worked for the Wall Street Journal, New York Daily News, New York Post and the Associated Press.

CEO Jensen Huang gave many positive updates, and they don't just bode well for Nvidia, but for the long-term potential of generative AI -- and more specifically, AI superstar Amazon (NASDAQ ...

However, the strategy isn’t about just the reach, it is about building a meaningful and persistent relationship with its fans. The platform adds physical, digital, and blockchain-based tools to shape ...