Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing with years... Rachel Williams has been an ...

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across ...

SMM Action Plan The more targeted your SMM strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action ...