Social media marketing is one of the biggest and best opportunities to leverage real communication with real people. When done well, the returns can be huge and should be a part of every business ...

The cheeky statement, followed by a buffalo emoji, is meant to make its 6 million followers laugh, NPS’ social media specialist Matthew Turner says, but it’s also a very real warning.

The social-media giant has predicted its marketing trends for brands in 2025. A person uses a cellphone with social-media apps, including TikTok. Anna Barclay/Getty Images ...

On Tuesday, the United States surgeon general, Dr. Vivek H. Murthy, issued a public advisory warning of the risks of social media use to young people. Last week, the American Psychological ...

Despite the headlines, the impact of social apps on adolescent mental health isn’t so clear. By Catherine Pearson Every generation has its moral panic and for Gen Z — teenagers today — it is ...