Social media marketing is one of the biggest and best opportunities to leverage real communication with real people. When done well, the returns can be huge and should be a part of every business ...

The social-media giant has predicted its marketing trends for brands in 2025. A person uses a cellphone with social-media apps, including TikTok. Anna Barclay/Getty Images ...

The cheeky statement, followed by a buffalo emoji, is meant to make its 6 million followers laugh, NPS’ social media specialist Matthew Turner says, but it’s also a very real warning.

On Tuesday, the United States surgeon general, Dr. Vivek H. Murthy, issued a public advisory warning of the risks of social media use to young people. Last week, the American Psychological ...