Social media is the leading source of news for 91% of Gen Zs, says a new report from Google and Kantar.

The platform's India research reveals traditional view-through rates fail to predict brand outcomes as $4.13 billion in ...

The Minnesota Twins traded 10 players at this year’s deadline. And while Joe Ryan wasn’t one of them, he thought he was.

A former Boston Celtics champion claims modern players face adversity comparable to Bill Russell's era due to social media.

The report revealed that attention is eight times more effective than view-through rate in predicting brand recall and four ...

Moreover, the findings also point to a growing reliance on influencer-driven content over traditional celebrity endorsements.

Odisha CM Mohan Majhi mandates ministers to submit performance reports detailing achievements, social media activity, and ...

Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected ...

Hundreds of honest Redditors came forward to share the events and people they witnessed that changed their political leanings. Sometimes, all it takes is a new experience or a scrap of information to ...

On Wednesday, South Carolina Governor Henry McMaster announced on social media that he plans to limit purchases made using SNAP benefits.

Spanish-language radio leads in trust and impact, with more listeners influenced by radio than by digital influencers.

ITV has confirmed Gary Lineker will present The Box, Twofour’s UK remake of the fast-selling Norwegian format. The former ...