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Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

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We use social media analytics to identify patterns in audience behavior and refine our content strategy. One key metric we monitor is engagement rate per post, as it helps us understand how well ...

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Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens.

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