Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

The authors argue that the current digital attention economy is an outcome of intentional design rooted in the business models of major technology platforms. Social media apps, content platforms, and ...

The president shifts blame for slow trade talks and economic warning signs while former top ally Elon Musk trashes his signature agenda bill.

Social media is everywhere. Social media drives trends, fuels conversations, connects customers, builds communities, and yes, social media can grow your business. But the real question is whether your ...

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

Setting goals and objectives for a small business is vitally important to determining its strategy for growth and in implementing its organizational policies ... With the rise of social media, ...