Videos and Reels on Meta drive purchases, with 1 in 3 viewers buying featured products—especially in luxury, where short-form ...

Study finds 8 in 10 Indian shoppers discover products via social media, with Meta platforms driving video-led discovery, influencer impact, and purchases ...

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and ...

New insights from a study that online insights platform GWI did for us on the retail industry highlight the growing role of ...

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