While the two may seem similar, and they are both ways to demonstrate your proficiency in a given aspect of social media marketing, they demonstrate this proficiency through distinct means.

Heineken is pushing consumers to unplug from social media with a new global campaign, “Social off Socials,” per details shared with Marketing Dive. The campaign includes partnerships with musician Joe ...

Due to the rapid growth of social media, consumers are exposed to a barrage of Tweets, "Likes," texts and messages on the Web and on their mobile devices. With the need to read or view images in ...

The vast majority of people these days use some form of social media, but some develop what's known as problematic social media use (PSMU). It's not yet deemed a clinical addiction, but it does ...

Hong Kong Resort Company has appointed local agency Zlashy to handle its social media remit for Discovery Bay, following a competitive pitch in February. In a conversation with MARKETING ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. Inventing a new model for social search and ...

Influencer Gabriela Moura turned heads at the Kentucky Derby over the weekend as she and her boyfriend, Josh Richards, attended the race at Churchill Downs on Saturday. Moura, who has more than 11 ...

The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for ... agreement for creative services, MARKETING-INTERACTIVE earlier reported.

The Maryland Fire Marshal alerted parents and community members to a social media challenge involving Chromebooks that has been linked to several recent fires and instances of property damage.

Adolescent mental health has taken a beating over the last ten years. This coincides with increasing social media use among adolescents. A new registered report in the journal Nature Human ...

Music publishing companies are increasingly sending demand letters seeking payment for unauthorized uses of music that appear on social media platforms as part of brands’ social media marketing ...