Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

16 Social Media Marketing Courses To Look Out For Free Social Media Marketing Courses With so many free courses to choose from, there’s no need to break the budget.

The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Social Media Influencer Marketing: Managing Risks Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

Lenders are taking action, rethinking social media's role as a potential risk rather than marketing tool, after tweets questioning SVB's financial health prompted nervous customers to pull $1 ...

In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach.