David Craik is the founder of Bright Signals, a Glasgow-based creative agency which counts major Scottish drinks brands Tennent's, Ardbeg, and Edinburgh Gin among its clients.

AI is playing a big role in social media marketing—but not in the “let a robot write everything” kind of way. But here’s the key: people still want human-sounding posts. Brands that rely ...

By bringing together its expertise in areas such as social media research, campaign development, content creation, media planning and buying, influencer marketing, and social commerce and CRM ...

That's according to a recent set of 2024 social media marketing predictions from Emplifi. An infographic (below) summarizes the company's outlook for the year ahead. It covers six predictions: the ...

The President has kept the upper hand so far, partly because of his bully pulpit, and partly because he has remained relatively understated.

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

Influencer marketing is on the rise, with 59% of all marketers ... “The report makes it clear that brands were highly diversified across social media platforms in 2024, adjusting content messaging and ...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The Texas Legislature has already passed a bill requiring age ...

James Comey’s controversial, now-deleted Instagram photo of seashells spelling out the numbers “86 47” only adds to a long list of social media posts from the former FBI director that have ...

Most nights, as I lie in bed before sleep, I’ll tap and scroll through multiple social media apps on my tablet to varying degrees of satisfaction. New documentary captures two First Nations ...

The marketing world is experiencing a seismic shift as advanced technologies redefine brand-consumer interactions across media platforms. The digital revolution has ushered in an era where ...