Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

Ad-free social media will not impact this one iota. Meaning, that Joe and Jane consumer will still be following the same influencers across whatever versions of Instagram, with ads or without ads ...

The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

Here’s an example of a SMART social media marketing goal focused on building brand awareness: Our team aims to get 10,000 YouTube video views (measurable) by July 31st (time-bound).

Most social media channels are free upon sign-up, as are many website and blog platforms. Email can be another cost-effective marketing channel when operated on a relatively small scale.

The software also lets you set up a post approval workflow to make sure all the social media marketing content you post is up to your brand’s standards. For each post, you get a link you can ...