Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced “Facebook Flyers ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience ...

For years, experts have warned of the dangers and negative impacts social media can have on our minds. Those impacts are also ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Meta says in slides for the opening statement in its antitrust trial that just 7% of time spent on Instagram in 2025 is spent viewing friend content.