Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced “Facebook Flyers ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While this social media platform isn’t as popular as some others, you can ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Effective Social Media Marketing Strategies To maximize the benefits of social media marketing, businesses should implement the following strategies: • Develop a comprehensive social media strategy.

Trying to figure out what content to create for your social media? Perhaps not sure what to focus on in your social media ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Meta says in slides for the opening statement in its antitrust trial that just 7% of time spent on Instagram in 2025 is spent viewing friend content.