According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Building a loyal social media following is more than just accumulating likes and shares. This article presents practical ...

Through immersive events, viral social stunts, and global collaborations, Netflix is transforming Squid Game into a cultural ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

Instead of posting on TikTok themselves, artists are hosting small, in-person events — and encouraging fans to spread the experience to millions.

The fusion sports, culture and marketing was the focus of a Cannes Lions panel featuring Olympians Jordan Chiles and Tara ...

With more than two decades at the highest level of the fashion industry—having graced over 100 magazine covers, been shot by ...