The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It ...

Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital ...

Social media and tourism drives the new follower magnet trend, showing how travel content becomes marketing gold for ...

Donald Trump Jr is now a shareholder of the Thumzup Media Group, a social media marketing company and platform, that has ...

Publicly traded Thumzup is considering whether it should stash more cryptocurrencies beyond Bitcoin, including Dogecoin, ...

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Marcus Krzastek, president, international, at VaynerMedia, has said that the agency is pushing clients to put 20% of their ...

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners.

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...