recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics: Compared to traditional marketing, social media marketing has several ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy ... First, choose your goal for the campaign. For example, do you want to build an online ...

we’ll go through how to bounce back from a failed social media campaign. Apply these lessons to your social media marketing efforts to make sure your next campaign is a success. Before you can ...

Even as social media remains one of the fastest growing marketing channels across the industry this ... media is evident with Dove’s #ShareTheFirst effort, the brand’s first campaign made entirely ...

If you been searching for a game-changing way to boost your online success, then Ipfounder Net might just be what you never know you needed. This article ...

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

1. Create a good strategy What do you want to achieve with your social media marketing campaign? The answer is probably "lead generation"—the ultimate goal of B2B marketing, and where it differs from ...

Non-profit organizations use social media for the same reasons a small business might – to develop a "social" relationship with clients or customers. Also like their counterparts in the business ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Mail, email, social media, and texting campaigns are among ... The effectiveness of a direct marketing campaign is easier to measure than other types of advertising since brands can analyze ...

In an age where digital channels are overwhelmed, well-crafted print gives applicants a tactile advantage: When 99% of job ...