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While today’s B2B brands are aware of social media’s role in engaging these decision makers, many fail to fully integrate it into their omni-channel strategies. Madison Logic’s recent ...

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In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals ...

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Two recent studies by O’Day et al. and Zhang et al. shed light on how social media use and loneliness are linked. Spoiler: It’s complicated. But don’t worry: This isn’t another “delete ...

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