Capital One must face a lawsuit by social media creators who said the bank's free browser extension stole their sales ...

Young consumers who shop online and have FOMO (fear of missing out) tend to feel lower levels of social, psychological and ...

Cybersecurity experts are turning influencers to raise awareness about different kinds of attacks and trends in the industry.

Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political ...

From celebrities and influencers to everyday people, social media is full of content that showcases perfectly toned, muscular ...

The restaurant lost money after a girl had placed a prank food order. Instead of anger, they decided to be kind. Check the ...

Muscularity oriented disordered eating refers to the disordered eating habits people may adopt in their drive to gain muscle ...

When teens turn to social media for health and wellness information, they often encounter content that pushes diet fads, ...

As an X alternative, Bluesky is popular among left-leaning 'news influencers,' Pew Research finds. But they're not abandoning ...

Influencers do not have an advantage in influencing people’s memory for their content creation. Their power may rest upon ...

Dr. Sanjeev Varshney is a Professor in the area of Marketing at XLRI – Xavier School of Management. He holds an MBA from ...

Social media is becoming a full-blown commerce engine. If you are a retail brand, you have more opportunities than ever to ...