User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

Its IPO of upto INR 4600 million is aimed at strengthening its balance sheet and also involves an offer for sale.

Both online and offline channels matter, but digital is pulling ahead faster on the B2B side. Analysts estimate ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Getting your product into a new supermarket chain abroad is no longer just about having a great product. It’s about ...

Failure is not the end of the road, but often the beginning of a transformative journey. This article presents valuable ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

The ASA has heard two separate sets of complaints relating to gambling ads, both accused of featuring imagery targeting ...