The goals of B2B social media marketing campaigns range from customer involvement and brand exposure to lead creation. In this Forbes article, Michael uses his 15 plus years of agency work in helping ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

M&A advisory and business finance firm Hilton Smythe has appointed PR, influencer and social media agency Smoking Gun as its retained B2B PR agency.

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

Failure is not the end of the road, but often the beginning of a transformative journey. This article presents valuable ...

Its IPO of upto INR 4600 million is aimed at strengthening its balance sheet and also involves an offer for sale.

Many AI productivity tools rely on the technology behind ChatGPT, Meta AI, Google Gemini and Claude to generate content. In ...