As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

In today’s challenging economic environment, businesses of all sizes are under increasing pressure to find cost-effective ...

Meta has been exploring a new feature in WhatsApp that will soon let users link their social media accounts to their profile in the messaging app. While a similar feature is already available for ...

Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

Digital identity verification is front and center as businesses, governments and service agencies face pressure to protect ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

Commerce Cloud Market The global commerce cloud market is growing due to smartphone proliferation, e-commerce expansion, and rising cloud a ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

Combine the power of Canada’s largest media brands across multiple platforms to multiple target groups. Discover Bell Media’s three conventional networks led by CTV, Canada’s #1 television channel, ...