The vice president jokes that his political opponents should keep calling the actress' admirers Nazis in order to win over ...

Structured as a cross-functional unit, the AI Council combines specialists, strategists, and technologists to align emerging ...

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Vice President JD Vance has jumped into the American Eagle Outfitters advertising campaign debate starring Sydney Sweeney.

Shoof International, a market leader in animal care and handling solutions, has appointed Tonic Communications to lead its ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

As social media platforms become central to digital strategy, marketers face greater pressure to deliver high-performing ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Infinity Marketing Team (IMT), a member of the Pico Group, was appointed by State Farm to undertake the campaign and leverage the popularity of Batman into actual ROI comprising registrations on State ...

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

MKTG's strategy turns road safety into a team sport, because winning on the scoreboard means nothing if you lose it on the ...

The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation ...