In the past, marketers have utilized social media primarily as an awareness-driving tool. Now, however, with the increased importance of social commerce, brands are looking to optimize social ...

Increase brand awareness: If you’re a startup or smaller business, social media marketing will give you the chance to show off your brand. You can use it to explain how you’re different (and ...

While social media and screen time is often blamed for mental health struggles, some mental health professionals say screen use isn’t inherently negative.

In recognition of Mental Health Awareness Month, L.L. Bean has paused use of its social media accounts. The outdoors retailer's Instagram page says its "off the grid" until June 1.

Social media still feels fairly “new” to many of us. It’s hard to overstate the rate at which social media has grown since then, to become an integral part of our daily lives. There are now ...

Using social media to raise awareness of women's resources An experiment in Egypt suggests ways to spread information for women facing domestic violence Date: August 7, 2023 Source: Massachusetts ...