Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign ...

The Seed & Bloom brand campaign was rolled out through social media, traditional PR and media outreach, events and influencer ...

When a brand is referenced across trusted sources, its likelihood of appearing in AI-generated responses increases. This ...

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

After the first majors of the year, we check in on our leaderboard to see the award-winning work currently topping the tables ...

Pioneer Insurance raised awareness about the importance of drone insurance through the recently concluded Pioneer Drone Shootfest, an online reel competition showcasing happy places taken by drone.

When used responsibly, it doesn’t erase the human touch; it reflects it, magnifies it and invites new perspectives. To reject ...

We all have quirks and habits that reveal a little bit about who we are. Whether it's how you treat a server or what you do when no one's watching, these small actions speak volumes. It's fascinating ...

In my entire 25 years in this industry, I have never had a response like it.”That’s Allianz marketing boss Laura Halbert on her brand’s recent repositioning. It’s a sentiment echoed by Howatson + Co ...

This fosters self-awareness and creative authorship amid technological collaboration. 4. Cultural and social responsibility ...

The interplay between platforms like TikTok and Amazon underscores how social media acts as a discovery engine while traditional e-commerce sites remain the go-to destination for fulfillment.