McCain unveiled both an update on its sustainability goals and "regen fries" to be sold through food retailers in the UK and ...

Brands who have advertised on LinkedIn say the portal's social ecosystem helps in amplifying campaigns thanks to factors like ...

The Trump administration has paired a public relations blitz with its policy actions on immigration, with key officials ...

Personalisation is transforming the way brands engage with consumers, redefining the future of brand awareness campaigns. In ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

We talk about mental health more than ever—but are we listening? When awareness campaigns flatten nuance and amplify distress, we need to rethink our approach.

BEIJING, Feb. 13 (Xinhua) -- A total of 18 provincial-level regions in China, including Beijing, Shanghai and Zhejiang, have launched the 12356 mental health assistance hotline, aiming to provide ...

The brands that stay on brand with their political stance, inspire people to vote, and transparently disclose political donations are the ones that will successfully navigate the post-election climate ...

These top 10 best print ads should inspire anyone developing their print campaign ... like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer ...

their ability to reach a vast audience makes them valuable for brand awareness campaigns. Mega-influencers are typically celebrities, actors, athletes, or well-known personalities with a massive ...