Such "effective" users are far more likely to use more social media channels—four or more—and report having developed and implemented a social media strategy: 63% say they've done so. Below, other ...

If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that ...

Reviewing press release performance analytics allows you to track engagement, audience reach, and media impact ... making it easy to quickly find the report you need. Monitoring your press ...