India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.

Coles Group’s broader creative and media remit has previously been handled by bespoke outfit Smith Street. The agency is split between OMD on the media side and DDB on the Creative side, and does not ...

We view Reddit as a differentiated social media platform centered around communities and shared interests called “subreddits.” Users engage within these subreddits through posts and comments, creating ...

Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment ...

Nielsen and Edison Research’s quarterly report on American audio listening shows that 64% of audio listeners tune into radio on the daily.

Galatasaray have confirmed that Victor Osimhen is on his way over to Istanbul to conduct a medical and to sign the documents ...

TikTok on Wednesday announced a series of new safety, family and content features in addition to a community fact-checking ...

In the QSR and fast-casual world, uniformity is treated like a commandment. Sameness is seen as safety, especially when it ...

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators ...

South Park creators Matt Stone and Trey Parker keep securing these massive paydays as Paramount needs profitable IP.

Indeed, Bucknell University East Asian studies scholar Tian Xi has argued that “homosexualizing” boys’ love fiction is problematic, as it reflects heterosexual women’s fantasies rather than the lived ...

If the recently canceled 'Late Show With Stephen Colbert' wins the talk series prize, it won't just be well-earned. It will ...