2024 was a banner year for social media platforms.. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

SGG Media specialises in social media marketing, using its network of over 1,800 sports micro-influencers to help companies create impactful and memorable social media marketing campaigns.

3. Google Ads’ Increasing Costs And Declining Performance. Google Ads’ increasing costs and declining performance concern many marketers. SEO feels like chasing a moving target.

In social media advertising, long-tail targeting is a transformative strategy for social media platforms like Meta and TikTok. Traditional methods often fall short when optimizing for rare events.