Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Sprout Social has rebranded and launched its influencer marketing platform, which can better position the company in a rapidly growing $199 billion influencer marketing industry projected by 2032.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

For many, social media is all too much. The drama, the validation, and the fights — it sounds like a typical day on Twitter, ...

Social media users want to feel enriched by their experience, not as if the brand is using the channel solely to repurpose its marketing collateral." In order to turn users on to the idea of a ...

Email marketing and social media are two of the top digital marketing tactics you can use to promote your business. Both offer unique opportunities and challenges that are important to keep in mind ...

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead. ... Social media campaigns, they’ve found, rarely push those metrics high enough.

Michael Latt, a film marketing consultant who worked closely with Ryan Coogler and Common on a series of social justice campaigns, was shot and killed at his home on Monday night, the LAPD has ...